Alejandra Mir Villena started her textile business in 1948, dedicated exclusively to the sale of fabrics. Her natural successor and second generation of the business was a niece-in-law, Magdalena Pons Torres, who introduced dressmaking and was in charge of several dressmakers, as she herself mastered pattern-making and cutting. It also introduced the sale of ready-made dresses.

Antonia Caules Carreras and Catalina Pons Sanz, both in the shop from a very young age, continued the business. Today, Catalina Pons Sanz, third generation, has focused the business on the manufacture and sale of quality clothing and classic style.

Selecciones Alejandra is located in a typical Menorcan house, in the centre of the city, and has undergone few changes since its beginnings. Today, the original sign, with its characteristic channel lettering, is still preserved. Inside the premises, the shelves and some of the original furniture have been preserved.

Foto ruta