Efectos 2000

The short history of the transition from Efectos Militares to Efectos 2000 as we know it today begins in 1908. José Pons Moll, great-grandfather of Francisca Gornés, the current manager, founded a shop that supplied clothes, belts, cleaning products and other utensils to all the military troops in Menorca, hence its name.

The years went by and Maria Pons, Francisca’s grandmother, together with her parents, Tina Hachero and Miquel Gornés, continued the business. In the 1970s, the arrival of tourism was accompanied by a boom in the sale of souvenirs, the traditional souvenirs of the island. These were golden and profitable times, during which the business grew and allowed them to open new lines of business, which gave rise in the nineties to continue with the fashion and sports footwear business.

In 1997 Francisca Gornés arrived from Switzerland with a more urban vision, learned in the Zurich shop, Jamarico, where she worked, as well as being able to visit the best trade fairs in the world. She brought all the knowledge she learnt there to Menorca and since then she has been working at Efectos 2000 and is the fourth generation in charge of a company founded by people who dedicated their whole lives to making this business grow. Thanks to them they have reached the present day, and have managed to improve commercially, professionally and personally.

The business has undergone three structural reforms, which have allowed them to go from an original surface area of 40 m2 to 100 m2, to adapt to fashion and the demands of each moment, from the original Military Effects to the present day.

The company has kept the spirit of customer care and service, but has introduced new technological tools in the establishment. New consumer habits and e-commerce have meant that Sports Efectos 2000 has also started online commerce, has a website and a presence on social networks.