Miró Jewelry

The story of this jewellery dynasty began when the brothers Joan and Pedro Miró founded their first jewellery and watch shop on San Miquel Street in Palma in 1932.

The second generation, made up of Fernando and Pedro Miró, took over from the founders to continue running and expanding the family business, which grew to have up to 15 premises, such as the one on Avenida Jaime III.

In 1975 they opened the jewellery shop on Calle del Sindicato, which sold jewellery, watches and imitation jewellery. After a while they separated and divided the shops between the two branches of the family.

Fernando’s children, Susana and Fernando, continue the family tradition to this day. In 2005 Susana joined the jewellery shop on Calle del Sindicato after finishing her law studies. When her father retired, she took charge of the jewellery shop and her brother runs the shop in the Alcampo Shopping Centre.

In 2017, they carried out renovations to modernise the jewellery shop and adapt it to current times and needs. The premises have a workshop where a specialised service is provided to customers and the retail area conveys warmth and proximity.